Privacy Policy

RIDS PRIVACY POLICY 2025

Latest Update: 01/24/2025

Introduction

Rids Brother Company ("we," "us," or "our") is committed to protecting the privacy of our clients and drivers. We understand that you entrust us with sensitive personal information, and we take that responsibility seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our special needs transportation services through our mobile application (the "App") and website.

About Us

Rids Brother Company Inc is a company that connects clients with qualified drivers. We provide safe, reliable, and accessible transportation solutions for individuals who require specialized assistance. Our App allows clients to easily request rides and connect with drivers who are trained and experienced in providing care and support.

Our Services

We offer transportation services for our clients. Our services are designed to accommodate a wide range of needs, and we strive to provide a comfortable and supportive experience for all our clients.

Scope of this Privacy Policy

This Privacy Policy applies to all users of our services, including clients, drivers, and visitors to our website. It describes how we collect, use, and share your information when you use our App, website, or interact with us in person or over the phone.

Contact Information

Address (Head Office): 301 Railroad Avenue, Rodeo, CA 94572

Telephone (Head Office): 510-356-4731

Fax (Head Office): 510-570-2150

Email (Head Office): ridsbrothercompanyinc@gmail.com

Information We Collect

Categories of Personal Information

We collect the following categories of personal information to provide and improve our specialized transportation services, ensure safety, and manage our business:

Identifiers:

Drivers: This includes your name, contact information (email address, phone number, postal address), driver's license number, online identifiers (IP address, account usernames, device IDs), government-issued identification numbers (if applicable, e.g., for background checks).
Monitors: This includes your name, contact information (email address, phone number), and any identification information required for safety or verification purposes.
Clients/Beneficiaries: This includes your name, contact information (if applicable), date of birth, and any identification information used for service coordination or insurance purposes.
Guardians: This includes your name, contact information (email address, phone number, postal address), and relationship to the client.

Customer Records Information:

Drivers: This category is like identifiers but may include your Social Security number (if collected for background checks or employment purposes), driver history information, insurance information, and bank account information for processing payments.
Monitors: This may include emergency contact information and any relevant certifications or qualifications.
Clients/Beneficiaries: This is like identifiers but may include your insurance information (to understand coverage for transportation services) and relevant medical or disability information necessary for providing appropriate care during transport.
Guardians: This may include information related to your guardianship, such as legal documentation or court orders (if applicable).

Protected Classification Characteristics:

Drivers: This may include your age (to ensure you meet age requirements), gender (if relevant for safety considerations or matching with specific client requests), and potentially other characteristics relevant to providing specialized transportation services.

Monitors: This may include age and gender if relevant for matching with specific client needs or requests.
Clients/Beneficiaries: This includes your age, disability status, and gender if relevant for matching with specific driver or monitor requests.
Guardians: This may include your age and relationship to the client (e.g., parent, legal guardian).

Geolocation Data:

Drivers: We collect your real-time location data to facilitate ride matching and track trips. We may also collect your location history for service optimization and record-keeping.
Monitors: We may collect your real-time location data during rides to ensure safety and track the progress of the trip.
Clients/Beneficiaries: We collect your real-time location data to facilitate ride matching, track trips, and ensure your safety. We may also collect your location history for service optimization and record-keeping.
Guardians: We may collect your location data if you are using features that allow you to track the client's ride or if it's necessary for communication and coordination of services.

Inferences:

We may draw inferences from your personal information to create a profile reflecting your preferences and needs, which helps us personalize our services and improve your experience.

Sensitive Personal Information:

We collect sensitive personal information from our drivers for compliance purposes.
Definition: Sensitive personal information is a special category of personal information that requires a higher level of protection. It includes:
Your Social Security number (for drivers and monitors)
Your driver's license number (for drivers)
Your Physical examination records determining your fitness to drive (for drivers)
Your drug test reports (for drivers)
Your TB test results
Your precise geolocation in real-time
Your or your beneficiary's health information (for clients)
Your or your beneficiaries' special needs information (for clients)

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required or permitted by applicable law. We retain different types of information for different periods, depending on their purpose and how sensitive they are. The criteria we use to determine data retention periods include:

Retention Periods by Data Type

Identifiers and Contact Information: We generally retain this information for the duration of your relationship with us (as a client or driver) plus 7 years to comply with legal obligations and for record-keeping and legal compliance purposes.

Trip Data: We retain trip data (dates, times, locations, incident reports) for 3 years, unless a longer retention period is necessary to comply with legal or contractual obligations.
Health Information: We retain health information for 6 years or for the duration of the client relationship, whichever is longer, to comply with legal obligations such as HIPAA.
Background Check Information: We retain background check information for at least 5 years to comply with legal and regulatory requirements.

Retention Periods Based on Legal and Business Needs

Tax Records: We retain tax records for 7 years to comply with IRS guidelines.
Contractual Obligations: We retain information for 7 years or for the duration of our contracts with clients, government entities, and other partners, whichever is longer, to fulfill our contractual obligations.
Fraud Prevention: We retain data for a reasonable period to investigate and prevent fraudulent activity. This period may vary depending on the nature of the fraudulent activity.
Security: We retain logs and security-related data for 7 years to detect and respond to security incidents.
Service Improvement: We may retain anonymized or aggregated data for longer periods to analyze trends and improve our services.

Regular Review

We regularly review our data retention practices and make adjustments as needed to ensure compliance with applicable laws and industry best practices.

Sources of Personal Information

We collect personal information from a variety of sources, including:

Directly from you

This is the primary source of information. We collect information directly from you when you:

Create an account/onboard with us (whether as a driver, monitor, or guardian).
Fill out profiles or provide information through our app or website.
Request a ride or other transportation services.
Communicate with us through email, phone, or in-person interactions.
Participate in surveys or provide feedback.

From your device

We may automatically collect certain information from your device when you use our services, such as:

Your IP address
Device ID and type
Operating system
Location data (with your consent)
Browser type and language

From third parties

In some cases, we may collect information about you from third parties, such as:

Background check providers (for drivers) to ensure safety and compliance.
Insurance companies (for clients/beneficiaries) verify coverage for transportation services.
Government entities (if necessary for compliance with regulations or to provide specialized services).
Publicly available sources (if relevant and appropriate for the services we provide).

How We Collect Information

We collect information using various methods, including:

Through our app and website:

We collect information when you interact with our app or website, such as when you:

Create an account or update your profile.
Request a ride or other transportation services.
Input information about your needs or preferences.
Make a payment or update your billing information.
Contact customer support or provide feedback.

Through automated technologies:

When you use our app or website, we may automatically collect certain information using technologies like:

Cookies: These are small text files that are placed on your device to help us remember your preferences, analyze your usage patterns, and personalize your experience.
Web beacons: These are tiny graphic images embedded in web pages and emails that allow us to track website traffic and email openings.
Log files: These are files that record events that occur on our servers, such as website visits, app usage, and error messages.
Device identifiers: We may collect unique identifiers associated with your device, such as your IP address, device ID, and advertising ID.

From your device:

With your permission, we may collect information from your device, including:

Location data: We use GPS and other location-based technologies to collect real-time location data to facilitate ride matching, track trips, and ensure safety.
Camera and photos: We may access your camera or photos (with your explicit consent) if you choose to upload a photo for your profile or if it's necessary for service verification purposes (e.g., for drivers).

Through communications:

We collect information when you communicate with us through various channels, such as:

Email: We collect your email address and the content of your emails when you contact us for support or other inquiries.
Phone: We may record phone calls for quality assurance and training purposes.
In-person: We may collect information during in-person interactions, such as when you visit our office or attend an event.

Purposes for Collecting Information

We collect your personal information for a variety of purposes, including:

Providing and Improving Services:

To facilitate ride matching and dispatch.
To process payments and manage accounts.
To track rides and ensure safety.
To provide customer support and respond to inquiries.
To personalize your experience and offer relevant promotions.
To analyze usage patterns and improve our services.

Safety and Security:

To verify drivers and monitor identities.

To conduct background checks (for drivers).
To monitor rides and respond to incidents.
To protect against fraud and unauthorized access.

Communications:

To send you important updates and notifications about your rides.
To provide you with information about our services, promotions, and events.
To respond to your questions and feedback.

Legal Compliance:

To comply with applicable laws and regulations related to transportation, background checks, data privacy, and child safety.

Other Uses:

We may use your information for other purposes with your consent, such as for research and development or to provide you with tailored advertising.

How We Use Your Information

We use your personal information for various purposes, all aimed at providing safe, reliable, and personalized transportation services to our clients while ensuring the well-being of everyone involved.

Providing and Improving Services

Ride Matching and Dispatch: We use your location data, preferences (including those related to accessibility and support needs), and ride history to efficiently match riders with drivers and monitors, ensuring timely and appropriate transportation.
Payment Processing: We use your payment information to securely process transactions and manage your account.
Trip Tracking and Navigation: We use location data to track trips in real-time, provide drivers with navigation assistance, and ensure the safety of all parties involved. This also allows guardians to monitor the progress of their client's ride.
Customer Support: We use your contact information and communication history to respond to your inquiries, provide assistance, and address any concerns you may have.
Service Personalization: We may analyze your usage patterns and preferences to personalize your experience, such as by recommending suitable ride options, providing relevant resources, or offering appropriate accommodations.
Service Optimization: We use aggregated and anonymized data to analyze trends, identify areas for improvement, and enhance the overall efficiency and quality of our services.

Safety and Security

Identity Verification: We verify the identities of drivers, monitors, and guardians to maintain a secure platform and protect against fraud.

Background Checks: We conduct thorough background checks on drivers to ensure they meet our strict safety standards and comply with all relevant regulations.
Ride Monitoring: We may monitor rides in real-time or review trip data to ensure safety, respond to incidents, and address any concerns. This may include using in-app communication features or contacting drivers, monitors, or guardians directly.
Data Security: We implement robust technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. This includes data encryption, access controls, and regular security assessments.

Communications

Ride Updates: We send you notifications and updates about your rides, such as booking confirmations, driver assignments, estimated arrival times, and trip completion alerts. Guardians may also receive updates about their client's rides.
Service Information: We communicate important information about our services, including changes to our policies, new features, safety guidelines, and promotional offers.
Support and Inquiries: We use your contact information to respond to your questions, feedback, and requests for assistance.

Legal Compliance

Regulatory Requirements: We use your information to comply with all applicable laws and regulations related to transportation, background checks, data privacy, disability rights, and child safety.
Legal Proceedings: We may use your information in connection with legal proceedings, such as to respond to subpoenas or court orders, or to protect our rights and interests.

Other Uses (if applicable)

Research and Development: With your consent, we may use your anonymized or aggregated information for research and development purposes to improve our services, develop new features, and better understand the needs of our clients.
Targeted Advertising: With your consent, we may use your information to provide you with targeted advertising that may be relevant to your needs or interests.

Sharing Your Information

We may share your personal information with certain third parties to provide and improve our services, ensure safety, and comply with legal obligations. Here's how:

Categories of Third Parties:

Service Providers

We share information with service providers who assist us with essential functions, such as:
Contractual Obligations
Legal Obligations
Service Personalization
Legal compliance
Payment processing
Background checks (for drivers)
Cloud storage
Data analytics
Communication and marketing

Government Entities

We may share information with government entities if required by law or legal process, or if we have a contract with them to provide specialized transportation services. This may include:
Law enforcement agencies
Regulatory bodies
Courts
Educational institutions (for student transportation services)
Social service agencies
Client Government Bodies and agencies

Contracted Companies

We may share information with companies with whom we have contracts to provide or support our transportation services, such as:
Healthcare providers (if necessary for coordinating care for clients)
Insurance companies (to verify coverage or process claims)
Client Transportation Network Companies
Client Insurance Companies
Client Schools
Other client companies

Purposes of Sharing:

To Provide and Improve Services

We share information with third parties to facilitate ride matching, process payments, track trips, provide customer support, and personalize your experience. This includes sharing driver information with clients (e.g., name, photo, vehicle information) to help them identify their ride and driver.

To Ensure Safety and Security

We share information to verify identities, conduct background checks, monitor rides, and respond to incidents.

To Comply with Legal Obligations

We share information as required by law, legal process, or government requests.

To Fulfill Contractual Obligations

We share information with government entities and companies as necessary to fulfill our contractual obligations to provide transportation services.

To Protect Our Rights and Interests

We may share information to protect our rights, property, and safety, as well as the rights, property, and safety of our users and others.

Disclosures for a Business Purpose

Sometimes, we need to disclose your personal information to third parties to carry out essential business operations. These disclosures are not considered "sales" or "sharing" under the CPRA, but we still want to be transparent about them.

Categories of Third Parties

Service Providers: We disclose information to service providers who help us with critical business functions, such as:
Payment processing
Background checks (for drivers)
Cloud storage
Data analytics
Communication and marketing
Legal and accounting services
Business Partners: We may disclose information to business partners who offer services that complement our transportation services, such as:
Healthcare providers (to coordinate care for clients with specific needs)
Insurance companies (to verify coverage or process claims)

Purposes of Disclosure

To Provide and Improve Services: We disclose information to facilitate ride matching, process payments, track trips, provide customer support, and personalize your experience.
To Ensure Safety and Security: We disclose information to verify identities, conduct background checks, monitor rides, and respond to incidents.
To Comply with Legal Obligations: We disclose information as required by law, legal process, or government requests.
To Support Business Operations: We disclose information to support essential business functions, such as accounting, auditing, legal compliance, and fraud prevention.
To Protect Our Rights and Interests: We may disclose information to protect our rights, property, and safety, as well as the rights, property, and safety of our users and others.

Selling or Sharing Personal Information

We do not sell your personal information. We also do not share your personal information for the purpose of cross-context behavioral advertising.

Sharing with Service Providers

We work with various service providers and companies who assist us in providing and improving our transportation services. We share your information with these providers only to the extent necessary for them to perform their designated functions. We have contracts with all our service providers that require them to protect your information and use it only for the purposes we specify.

Legal Requirements to Disclose

We may disclose your personal information if required to do so by law or legal process. This includes:

Responding to a subpoena, court order, or other legal process.
Complying with requests from law enforcement agencies or government entities.
Protecting our rights, property, or safety, or the rights, property, or safety of our users or others.
Preventing fraud or illegal activities.
Co-operating with law enforcement agencies
Fulfill statutory requirements under federal, state or local laws.

Your Privacy Rights

You have the following rights regarding your personal information under the California Consumer Privacy Act (CPRA):

Right to Know

You have the right to request that we disclose to you the following information about the personal information we have collected about you:

The categories of personal information we have collected about you.
The categories of sources from which we collected your personal information.
The business or commercial purpose for collecting or selling your personal information.
The categories of third parties with whom we share your personal information.
The specific pieces of personal information we have collected about you.
If we have disclosed your personal information for a business purpose, we will identify the categories of personal information disclosed and the categories of third parties to whom we disclosed it.

Right to Delete

You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions. We may deny your request to delete if retaining the information is necessary for us to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (CalECPA).
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Right to Correct

You have the right to request that we correct inaccurate personal information that we maintain about you.

We may deny your request if we determine that the disputed information is more likely than not accurate.

Right to Opt-Out of Sale/Sharing

We do not sell or share your personal information.

Right to Limit Use of Sensitive Personal Information

You have the right to limit our use of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services. This includes limiting our use of your sensitive personal information for the following purposes:

To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
To prevent, detect, and investigate security incidents.
To resist malicious, deceptive, fraudulent, or illegal actions.
To ensure the physical safety of natural persons.
For short-term, transient use, provided the information is not used to build a profile about you or otherwise alter your experience outside the current interaction.
To perform services on our behalf.
To verify or maintain the quality or safety of a service or device.
To collect or process sensitive personal information where the collection or processing is not for the purpose of inferring characteristics about you.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CPRA rights. This means we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you with a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your Rights

We want to make it easy for you to exercise your privacy rights. Here's how:

How to Submit Requests

You can submit requests to exercise your rights to know, delete, or correct your personal information by placing a request. You may place the request by sending an email at ridsbrothercompanyinc@gmail.com .

Verification Process

To protect your information, we need to verify your identity before fulfilling your requests to know, delete, or correct your personal information. We will use a reasonable method to verify your identity, which may include matching the information you provide with the information we already have about you. If we cannot verify your identity, we may deny your request.

Authorized Agents

You can designate an authorized agent to make a request on your behalf. To do so, you must provide the authorized agent with written permission to act on your behalf, and we may require the agent to provide proof of that permission.

Response Timeframes

We will respond to your requests within 45 calendar days of receiving them. If we need more time, we may take up to an additional 45 calendar days (for a total of 90 days) to respond, but we will notify you of the reason for the delay.

Children's Privacy

We understand the importance of protecting children's privacy. We comply with the Children's Online Privacy Protection Act (COPPA) and the California Privacy Rights Act (CPRA) when collecting personal information from children.

Collection of Information of Children

We collect personal information from children under the age of 13 only with verifiable parental consent and through our clients' offering services to children. We may collect the following types of information of children:

Identifiers: Name, date of birth, name of schools they attend, address and any other information necessary to provide transportation services.
Geolocation data: Real-time location data to track trips and ensure safety.
Health information: Information necessary to provide appropriate care and accommodation during transport.

Parental Consent

We obtain verifiable parental consent before collecting, using, or disclosing personal information from children under 13 by ourselves or through our clients.

Parents have the right to:

Review the personal information we have collected from their child.
Request deletion of their child's personal information.
Revoke consent at any time.

Sensitive Personal Information

We recognize that sensitive personal information requires a higher level of protection. This section explains how we handle this type of data.

Use and Disclosure of Sensitive Personal Information

We collect and use sensitive personal information, such as your precise geolocation and health information (for clients), to provide and improve our core transportation services. We may use this information for purposes beyond those strictly necessary to provide the services you request, such as for service optimization, safety monitoring, and research and development (with your consent).

We may also disclose your sensitive personal information to certain third parties, such as government entities (to fulfill contractual obligations or comply with legal requirements) and healthcare providers (to coordinate care for clients). We will always strive to limit the use and disclosure of your sensitive personal information to the minimum necessary for legitimate business purposes.

Notice of Right to Limit

You have the right to limit our use and disclosure of your sensitive personal information. This means you can request that we restrict the use of your sensitive information to only what is necessary to provide the transportation services you request and for other limited purposes.

"Limit the Use of My Sensitive Personal Information" Link

To exercise your right to limit the use of your sensitive personal information, you can click on the link.

This link will either immediately restrict our use of your sensitive information or direct you to a webpage where you can learn more about this right and submit a request to limit the use of your sensitive information.

Data Security

We take data security seriously and are committed to protecting your personal information.

Our Security Measures

We implement a variety of security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Data encryption: We use encryption to protect your data both in transit and at rest.
Access controls: We restrict access to your personal information to authorized personnel who need it to perform their duties.
Network security: We use firewalls and other security technologies to protect our network from unauthorized access.
Physical security: We protect our physical facilities and equipment from unauthorized access.
Regular security assessments: We conduct regular security assessments to identify and address potential vulnerabilities.
Employee training: We train our employees in data security best practices.

Data Breach Notification

In the event of a data breach, we will notify you as required by applicable law. We will also take steps to mitigate the effects of the breach and prevent future breaches.

Changes to this Privacy Policy

How We Update the Policy

We will update this privacy policy by posting the revised version on our website and updating the "Last Updated" date at the top of the policy.

Notification of Changes

For material changes to this privacy policy, we will notify you by:

Email: We will send an email to the email address associated with your account.
In-App Notification: We will display a prominent notification within our app.
Website Notification: We will post a notice on our website homepage.

We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

Additional Information

This section provides additional information about our privacy practices.

Opt-Out Preference Signals

We respect your privacy choices. However, we currently do not honor opt-out preference signals, such as the Global Privacy Control (GPC), which allow you to express your preference to opt-out of the sale or sharing of your personal information.

Do Not Track Signals

While we respect your privacy choices, we do not currently respond to "Do Not Track" signals.

Links to Other Websites

Our website and app may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

Your California Privacy Rights (link to California-specific information)

For more information about your privacy rights under the California Consumer Privacy Act (CPRA), please visit the California Privacy Protection Agency website.